my short dmexco 2009 recap
Here’s a short personal recap of the digital marketing exposition & conference fair, short dmexco, which has been celebrated the last two days (23th and 24th September 2009) in cologne, germany....
View ArticleAGOF Internet facts 2009-III released
The Arbeitsgemeinschaft Online Forschung, abbreviation AGOF, a study-group for online researches in germany, released new facts about the german internet landscape. In their report “Internet facts...
View Articleadscale reports “real-time bidding catches on”
In the German market for digital advertising, real-time bidding (RTB) is developing faster than was predicted at the beginning of the year. The average cost per thousand (CPT) on adscale for standard...
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Ten personal impressions: a look back at the DMEXCO 2013 in cologne
The DMEXCO, the digital marketing exposition and confernce or as Ad Age said “the biggest digital media conference you’ve probably never heard of” is over. Thank goodness. I’m not really a fan of these...
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Floor Ad and Fly Ad – two other special formats to attract the user
A year ago we, as adscale, introduced a new display format at the adscale market place: it is named “Floor Ad”. As a format itself it’s not new at all, I know, but beeing available at a reach platform...
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Marketing Technology Landscape 2014 – that’s awesome!
This is a hell of an infographic... the Marketing Technology Landscape Supergraphic for 2014 from Chiefmartec.com was released two days ago. The map shows a heap of companies which are involved in the...
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February 2014 – advertising market in Germany grows
Aloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%)...
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Mobile Will Grow Faster Than Any Other Ad Medium
Business Insider predicts that the mobile ads will be the fastest-growing U.S. advertising medium in revenue terms, according to a new BI intelligence forecast. Overall, digital ad revenue will grow...
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